The Use of Sustainable Strategies in the Management of the Hotel Assignment

The Use of Sustainable Strategies in the Management of the Hotel - Assignment Example Sustainable practices can be an essential pillar in the hotel. Apart from helping to build the reputation of the hotel in the eyes of the general public, it can be instrumental in helping to reduce the costs of operations, conservation of the environment for a sustainable growth. To achieve this, I would like to highlight that the hotel has the following options to exploit: Energy is a crucial resource that the hotel cannot work without. With the overreliance on traditional sources of energy such as electricity, many hotels have been spending a lot of money on electricity. In fact, according to the hotel’s records, it spends a total of 19% of its revenues on energy. This means that energy has been very costly to acquire. To minimize its usage, the hotel can choose to adopt various measures. First, stop using high voltage bulbs and tubes and replace them with energy saving ones like Star Light Bulbs and LED lighting. There are revolutionary inventions because they have tremendously reduced the rate of energy consumption. For instance, the use of Star Light Energy saving bulbs has led to the reduction of energy consumption in hotels by up to 75%. Nevertheless, better results can still be attained if the hotel resorts to the installation and use of area sensors in the guest rooms and public resting spaces. Just like electricity, water is a very precious commodity in the hotel. Without it, no meals can be prepared, no cleanliness can take place, and no guests can drink or bathe. After all, it is a costly resource that must just be used for every single hotel facility. Because of this, it should be sustainably consumed. However, one way through which this can be accomplished is through the installation and a consistent use of low-flow showerheads and consumption landscaping.  

PMG Intelligence, a Strategic Marketing Agency Assignment

PMG Intelligence, a Strategic Marketing Agency - Assignment Example According to the research findings, it can, therefore, be said that the company is guided by a very clear mission that is; to provide above the board market intelligence and strategic endorsements that will help our clients grow their business, better understand their markets and deliver value to their customers. Lastly, this research on the company revealed that they have capitalized on ten Specialties. They include; Qualitative Research, Quantitative Research, Focus Groups, Syndicated Research, Omnibus, Market Research, Strategic Marketing, Communications, Branding, and Consulting. Market research is the channel that joins organizations to their market, consequently turning ideas into results. Hence market research defines how to plan and craft strategy. What makes our research proficiencies unique from our competitors is not in our methodologies alone, but it is in our insight as well. Besides, our approach invests profoundly in the forthright understanding of the challenge. This is then followed by the identification of all internal and external information provisions so as to ensure that the research and analysis design processes yield the highest level of potential returns. Market research is conducted in a very systematic and professional manner. This ensures that PMG intelligence wins its customers loyalty because they are satisfied with the end product. In addition, we have improvised on market segmentation because different businesses require different research approaches. lastly, market researches are conducted putting into consideration other related case studies and previous interviews so as to get solutions that are unique, but practical.