Leadership is a critical management skill in various organizations

Leadership is a critical management skill in various organizations Introduction Leadership is as a critical management skill in various organizations, which influences and motivates a group toward the achievement of organizational goals (Rafferty Griffin 2004). One of the greatest assets of an organization is that strong managers create an environment to encourage members and motivate their high energy (Taggart, 1989). It is highlighted that leadership is an influence relationship between leaders and followers who intend real changes and outcomes that reflect their shared purposes. Effective leadership has drawn great attention from organization management in recent years due to its contribution to organizations competitive advantage. Leadership is become very much on every managers mind today in organizations. Originations are struggling due to the increasingly dynamic environment. As the challenges of leading and managing increase, leaders of organizations need to understand process, skills and knowledge to perform leader functions effectively. The most important reason for the position of a leader is to create a group of people to deliver desirable sales as unprofitable sales is a leaders biggest nightmare. Numeral reasons that can lead to undesirable sales include competitive market conditions, poor cooperation, strategies and decisions from the team or that the product is too expensive or not unique enough compared to other rival products (Robbins, 2005). Although certain circumstances are beyond control such as poor market conditions or a weak team, others are possible to have control over such as product exclusivity or special features and this is where the job of a capable leader comes in. Capable leaders are constantly pressured in searching for solutions that produce more results but equipped with depleting resources such as team members and budgets. However, it does not require much, only a new perspective to fully utilize each and every member of the team without overworking them or the budget. Open-minded leaders always have the upper hand as new methods and solutions can be created to increase sales. Some of the issues that arise are as follows: Getting fresh clients Boosting profits on advertising Inability to regularly reach expected sales revenue Shorten long tedious sale cycles Maintaining the effort input of the sales team Growing expenses to support a productive and efficient team Reduced margins due to increasing demands to discount Sustaining and expanding diminishing major accounts Rising inability to accurately predict sales revenue Inexperience and lack of knowledge of the products involved Recruiting and sustaining effective employees Constant decrease of market share Rising customer demands and decreasing consumer satisfaction Growing amount and aggressive rivals and reduced sales compared to them Dealing with salesperson who have no proper strategies in securing sales and poor time management Rationalization of the worlds economy Getting rid of the repeated occurrence of reduced margins due to desperate attempts of making sales towards the end of a sales quarter Rising amount of sales attempts that go unfinished Getting the exact requirements and needs from customers when purchasing products is progressively difficult Completing the whole process of buying and securing sales as fast as possible is increasingly difficult Having to constantly help and motivate team members that have little enthusiasm, drive and attention Salesperson that are investing too much time and effort into devising proposal for possible customers that have no genuine interest in purchasing from them Constant feedback from customers that claims our rivals are able to perform faster and cheaper it is harder to make sales against that as it is true Lack of the surest method in selling products to drive towards higher sales No ideas or strategies to get sales back on course Usual routine of inefficient, expensive and uneconomical sales methods such as weak direct marketing and expensive advertising or product improvement In this assignment we will be discussing about 2 leaders from different backgrounds respectively. The first leader is Indra Nooyi which is the CEO of Pepsi. The second leader is Philip Green which is the CEO of Arcadia Group. The similarities and differences of both the leaders will be discussed further below. Indra Nooyi Before examining three aspects of Indra Nooyis leadership, let us first review her background to get some idea of the person and leader she is. Born and educated in India, she moved to America to study for her Masters degree at Yale. Upon graduation, she got a job at the Boston Consulting Group (BCG) and she credits much of her subsequent success on her experiences there. From there, she worked in other companies before joining PepsiCo in 1994. Her track record there was impressive as she was instrumental in making moves that led to long term profitability for the company such as moving away from fast food affiliations to acquiring beverage companies like Tropicana and Gatorade (Businessweek, 2008). Consequently, she was made CEO of the company in 2006, a record of sorts as she was the first woman and the first Asian to hold the powerful post. Since then, she has steered the company well with her leadership philosophy of performance with purpose. In a speech at the Massachusetts Institute of Technology (MIT) in 2006, Indra cited the five Cs of her success. They are competency, courage and confidence, consistency, compass and coaching. In this report, we will examine how they are incorporated into three aspects of her leadership in terms of leadership style, coaching and mentoring and motivating employees. Indras leadership style can best be described as transformative (Seltzer and Bass, 1990). She is not content to maintain the status quo but redefines the concept of CEO. The traditional role of the CEO was akin to a autocratic monarch, in which power was wielded in punitive and tyrannical ways. Indra feels that that is outmoded and unsuitable for the 21st century (CNBC Business, 2008). The CEO must lead people, not rule over them. The leader must constantly keep abreast with changes in technology and new developments so that they can harness them to achieve competitive advantage. The workplace is getting increasingly diverse as more women and minorities constitute the average multinational corporation. Demographic changes at the workplace require a change in management style and Indra is aware of this. For example, the new generation is more technologically savvy and is less tied to the concept of lifetime employment at one company (Useem, 2008). Understanding this groups mindset is crucial in ensuring that the best and brightest are recruited and retained. Similarly, the organization cannot operate along mono-ethnic and mono-gender lines as there is increasing diversity. Diversity should not be viewed as a problem but as an asset to the company since the company can get the cream of the crop and an employee composition that is representative of the entire population. No longer can the CEO afford to direct from his or her office, but must go out and mingle with the masses. This does not only mean fostering better ties with employees but engaging with other stakeholders as well, As Indra points out, a CEO now not only has to deal with corporate stakeholders but with governments and NGOs too. Consequently, the CEO must travel a lot, especially for a multinational corporation like Pepsi. That way, they can meet their various customers and business partners to formulate new and better corporate level strategies. As a leader, Indra is friendly and approachable. She is energetic and has a fondness of singing (Useem, 2008). Yet, she is no pushover as she is very much in control of her company. In terms of Indras leadership style, we may use one of the behavioral theories, in which we can pinpoint behaviours that set apart good and poor leaders. Her leadership style can be described as democratic, if we use one of the University of Iowa Studies (Robbins and Coulter, 2005). Indra gets her employees involved in the decision making process and delegates authority. She listens to all opinions, even from those who may disagree with her. Also, she encourages employee feedback which is used as a coaching technique. From the University of Michigan Studies viewpoint, Indra is an example of a leader who shows consideration. She has genuine respect and mutual trust for her subordinates. Another interesting aspect of her leadership style can best be described as reconciliatory leadership (Bass, 1985). When there was an opening for CEO, Indra and another executive were in the running. However, when Indra was selected, she immediately sought to retain her erstwhile rival because she felt the other person would be good for the company. Many CEOs assemble a team of yes men and eliminate all threats and rivals but Indra thrives on building a team of rivals because she feels dissent and other opinions are crucial in building a thriving organization. Indra places great importance on coaching and mentoring programs. These are part of the broader spectrum of creating a learning organization. Training programs are formulated to nurture future leadership talent for the company and the company has a unique approach by seeking input from outside. Lifelong and practical learning are emphasized as well. Pepsi tries to help each employee discover their strengths and weaknesses so that they can build upon their strengths and reduce their weaknesses to make a more meaningful contribution. Employees and executives are taught to think for the long term and not focus too narrowly on short term gains. This approach has worked well for Indra as it allows her to spot trends and changes before competitors. Indras attitude towards coaching and mentoring can be described using the path goal theory. This states that a leaders job is to help followers in achieving their goals and to guide them in the right direction (Wofford and Liska, 1993). This type of leader also gives the necessary support to make sure that employees succeed and that goals are compatible with the overall objectives of the firm. Indra believes in motivating and empowering employees. While there may be slump in sales growth in Western markets, Indra motivates her employees not to give but to see the bigger picture of the business cycle. As a result, employees who relish a challenge are given the opportunity to have work stints abroad. Similarly, she did not close down or reduce the research and development facility, but did the reverse. By retaining employees during hard times, PepsiCo demonstrates that it values their contributions and this gesture causes tremendous goodwill among staff who reciprocated by working harder. One interesting way in which Indra motivates her senior executives is through non-financial ways. Most companies reward their senior executives with attractive remuneration packages. PepsiCo does more than that. Recently, Indra did the unprecedented by writing to the parents of the executives and thanking them for bringing up their children well. This created an emotional bond among her, the executives and their parents. The idea behind this occurred some years ago when she visited her mother in India. Her mother asked her to attend a formal function at home and all the guests complemented her mother on the good job she did in raising her (CNBC Business, 2008). This made Indra realize that she ought to thank the parents of her employees who did an amazing job raising them. As mentioned earlier, Indra is a firm believer in workplace diversity (CNBC Business, 2008). This may stem from the fact that as a woman and an Indian in America, she has a different outlook on life than the average white male CEO. Hence, men and women, people from different ethnic backgrounds and religious all stand an equal chance at getting promotion. Promotions are based solely on merit and diversity is also applied in the companys relations with its suppliers and customers. This is a strong motivator for all employees to try their best. Some organizations reward employees based on gender and racial lines. Hence, women and ethnic minorities are sidelined and not given due recognition for their contributions. This problem does not occur at Pepsi and there is evidence to show that employees are happier, more motivated and derive greater pride and satisfaction from their jobs. Similarly, the younger generations are drawn to work at Pepsi because they find it a challenging and enjoya ble place where they are understood and treated with respect. I am very inspired by Indra Nooyis leadership. She is proof that with intelligence, hard work and determination, anybody can succeed in whatever they choose. Yet, she is humble, friendly and does not lose sight of the more important things in life. She has repeatedly mentioned that she has to juggle the roles of CEO, mother, wife, daughter and daughter in law. Perhaps growing up in a traditional Indian family has taught her the importance of maintaining strong family bonds. This attitude is evident in PepsiCo, where she treats all employees as her extended family. Indra demonstrates that one does not have to be ruthless, manipulative and cruel to rise to the top as her nurturing and warm leadership style has not only endeared her to her employees, but motivates them to strive to do their best. This is leadership at its finest. Philip Green Able To Capitalize Opportunity Sir Philip Green is apparently planning to bring British Home Stores under the Arcadia umbrella (Seltzer Bass, 1990). This move might witness a cull of management jobs as he combines the two companies, which have previously been run as separate entities. But with the high street feeling the squeeze as more shoppers take the radical step of leaving their money in the bank (or under the mattress), Sir Philip is clearly on a mission to cut costs and this is an obvious way of doing it. The new set-up will see Bhs run in much the same way as the other brands in the Arcadia stable, allowing Green to combine head office functions like marketing, finance and supply chain. This will almost certainly mean that some executive roles will become surplus to requirements hence the likely nervousness this morning. Bhs became a real success story for Green after he bought it in 2000, although its sales have been flagging recently. Arcadia has also seen a mixed bag of results lately: the likes of Dorothy Perkins and Burton have been struggling, but Top Shop and Miss Selfridge have continued to produce record sales and profits (possibly because their younger clientele have more disposable income/ more money than sense). So its no surprise that Green is looking to retrench now, particularly with little sign of the high street gloom receding (Yukl, 1994). Equity theory Equity theory states that individuals compares their job inputs and outcomes with those of others and then responds to eliminate any inequities (Robbins Judge 2007, p.185). That is, employees will become de-motivated if their perceived inputs are greater than the outputs from the company (Adams 1965, cited in Chapman 2006). His reputation as a retailer is arguably second only to his renown for striking remarkable deals. In 2005, he paid himself a  £1.2bn dividend from Arcadia, the retailer he had bought in 2002 with only a few million pounds of his own money. He can identify a target in hours, secure billions of pounds worth of funding in days and be exiting the business with multimillion pound profits in months. While his detractors have levelled accusations of asset stripping at him, he vigorously denies his deal-making nous makes him a one-man personification of private equity. From his location, he can survey the world famous high street of which he controls a major slice. In fact, thanks to Arcadia, he runs 12% of the UK clothing retail market. In its industry, Green is ranked second and on more than an occasion he was close to owning Marks Spencer. In fact, they could have taken a large amount looking at the number of people borrowing and even up to eight times cashflow. After they had done 1.2bn of dividend, that year the company made a  £327m operating profit. They could have borrowed far more, but thats never been my strategy. Its hard to argue when you consider that six years on, Arcadia has added a quarter of a million square feet of selling space, employs 25% more people and has generated in excess of  £2bn in EBITDA. Green worked very hard to develop Arcadias brand, which includes Topman, Topshop, Dorothy Perkins, Burton and Evans. For once, Green is the master of understatement. Under his stewardship, the shop has revolutionised high-street retailing. The previously mediocre store is now a talisman of UK fashion, loved by teenagers, celebrities and fashion editors. Increasing Influence Upon leaving school, Green worked for the family firm, one of the first shoe importers to bring products in from China and Hong Kong. Exposure to international trade proved invaluable, he is grateful that the people who trained him taught him about finance, credit, importing and product. If he was to become interested in the more creative, product-buying side of the business, his understanding of the basic principles of retailing was instinctive. The high street fashion tycoon is as well known for his affluent lifestyle as he is for his business acquisitions a  £7m yacht,  £5m birthday party and a present from his wife of a solid gold Monopoly set, to name a few of his extravagances. Of late he has become something of a celebrity thanks in part to a friendship and business arrangement he has struck up with supermodel Kate Moss, who designs a range for his Topshop chain. Hes also been spotted holidaying with both Sylvester Stallone and Simon Cowell. Conclusion and Recommendation In sum, developing an effective leadership in organizations is the most essential, yet the most difficult tasks for organization management. Great leadership is the combinations of individual traits, leading skills and of course the situational contexts (Kotler, 1990). As we have discussed above, effective leadership is require both intrapersonal and interpersonal skills. The intrapersonal skills are of paramount important, as it is logical and obvious that success or great leader all start from within. Only with personal inside strong desire to excel, passion, enthusiasm, determination, commitment, faith and effective personal values can a person become a true leader for others. A great leader among the people always starts as a great leader of his own. Then, interpersonal skills come into place, where the ability and skills to network, communicate and interact with the other people come into place. The effective leaders can guide companies through many different channels. Because o f this, it is important to know which leadership qualities motivate employees the best. Throughout the analysis and evaluation, there have been many leadership style theories identified. As we have found that, the autocratic leadership style has gone out of fashion in recent years, though certain situations, such as emergencies situations. Therefore, effective leaders must adjust the leadership style to various situations. In that sense, there is no one leadership style is appropriate for every occasion or situation. The most effective style to use depends upon the situation and whether the group members are willing and able to take on the responsibility. To be effective as a leader, its important to know your group in terms of knowledge, ability, desire and willingness, and be ready to adapt your style to suit the dynamic environment. An important task in the coming years will be the training and testing of future leaders. Further more, organizations have to have a bigger picture of long term success, that is strengthening leadership competencies will improve organizational effectiveness. When subordinates trusted their leaders leadership, and they deem it is equitable for them to obtain satisfactory rewards and outcomes when they made the greatest efforts. Therefore, effective leadership lead to a positive motivation and motivated employees will satisfy the customers of the organizations. In a long-term, it will help organization creating or maintaining a sustainable organizational competitive advantage.

Comparing Authority in Hope Leslie, Dinosaur in the Haystack, and A Riv

Authority in Hope Leslie, Dinosaur in the Haystack, and A River Runs Through It Authority is portrayed differently by each individual in life. Authority is portrayed by knowledge, wisdom, tone, and wording. The languages of authority are too numerable to count. In the novels Hope Leslie, Dinosaur in the Haystack, and A River Runs Through It the authors use three different techniques to portray authority while using religion and scripture to describe their arguments. Stephen Jay Gould demands authority because of the extensive studying he performs and yearns for knowledge that he possesses. Each of the essays that he presents has scientific merit and has been extensively studied. By writing about natural science and specifically evolution, Gould displays his expertise and therefore his authority. Gould being a scholar and a Jew has extensive knowledge of the Old Testament. He includes scripture in his writing to support his theories and explain the mind frame of many Americans. In "Dousling Diminutive Dennis’s Debate Gould tells of the debate on whether the millennium starts J...

Compare and contrast mongol rule Essay

During the 12th and 13th centuries the Mongols swept across Eurasia and conquered various peoples, including the Persians and Chinese. There are many slmllarltles and differences In the political and economic effects of Mongol rule on the Abbasid Empire In Persia and on the Yuan Dynasty In china. In both regions, the Mongols were relatively tolerant of all religions. However, they differed in that the Mongol’s allowed Persia to have native administrators but did not allow China to. When the Mongols ruled in Persia and China, they respected all the religions they encountered. In Persia, the Mongols were attracted to Islam and overtime they ssimilated to it. The Mongols were intrigued by Muslim society and by the year 1295, the Persian khanate had converted to Islam. They built mosques throughout the region and returned Islam toa privileged position of Persian society. The Mongols were also tolerant of the other religions in Persia including. Nestorian Christianity, Buddhism and Judaism. In China as well, the Mongols respected all cultural and religious traditions. They began to adopt some of Chinese culture, like ancestor worship. Khubilai Khan even built temples for his predecessors, so he could practice ancestor worship. The Mongols tolerated religions and belief systems such as, Confucianism, Daoism, Buddhism and Christianity. They allowed churches, temples and shrines to be built, because they wanted to maintain a good relationship with the people ot the region. Although the Mongols tolerated Confucianism, they did not allow It to have official support. The Mongols effects on rellglon In Persia and china were quite similar. The Mongol’s ways of governing In Persia differed from how they governed In China. In Persia, the Mongols ruled using ideas from Persian bureaucracy. They set up many district and appointed provincial governors. The highest government positions were held by Mongols, but Persians were allowed to be government offcers at lower levels. Persians served as state officials, ministers and provincial governors. The Mongols allowed the Persians to govern the ilkhanate because they knew the Persians had a successful government and would be able to maintain order. However, the Mongols required the Persians to deliver tax receipts as a way of limiting Persian power. The Mongols set up government in China very differently than they had in Persia. The Mongol’s pushed native Chinese people to the bottom of the hierarchy. The Mongols got rid of Civil Service Exams because they thought there was no need for them. They did not make use of Chinese administrative talent; instead they had foreign administrators govern China. The governing staff included Persians, Arabs and some Europeans. The Mongols didnt want Chinese people to rule because all they wanted from China was to generate revenue and have the people be cultivators. The Mongols governed and treated the Chinese and Persian people very differently. The Mongols political and economic control on Persia and China were alike In some ways and unalike in others. The treatment and tolerance of religions in China ere very similar to that In Persia. Yet, the administrative control in Persia differed than the administrative control In China. The Mongols had multiple methods of ruling conquered regions, none 0T wnlcn were very successTul. However, tnrougnout the Mongols rule, they facilitated trade and encouraged long distance communication throughout Eurasia, which led to cultural diffusion that can still be seen today. Additionally, the Mongols support of Islam helped establish its popularity and encouraged its spread, which has contributed to Islam being the fastest growing and second largest religion.

Supercuts’ Market Segmentation

All of our target market segments are either of American, Canadian, British, or Puerto Rican nationality and come from lower to middle social classes. Segment 1: 18-50 years old men Supercuts have identified several target market segments that will be pursued. The largest market segment (65%1) are male customers aged between 18 and 50 years old who want to have a current look at an affordable price in a convenient location. These mostly urban area citizens are usually in hurry and aren't too picky with the design of their hair cut. These customers come to the salon on average every two weeks to let their hair cut.They hardly ever buy hair products from the company. Estimate of market size: 42. 3 million (32 million for US only) Support requirements: Supercuts have reasonable prices and have a lot of salons which are located in strip malls to maximize visibility and convenience. With the company, no appointments are necessary so a customer can get his hair done whenever he has few min utes of free time. Positioning statement: â€Å"Quick and fashionable haircut will move you faster on your way to success. † How to reach the segment: * Promotion via email, newsletters * Billboards on freeways, in malls Articles or advertisements in newspapers, magazines * Free haircut events in the malls * Reference rewards Price sensitivity: Because they are coming from lower or middle income category, the customers could be sensitive if the prices rise. However, if the company is loyal to them and they become long-time customers, they will most likely remain with Supercuts because to find a new good salon would take too much effort and time which these men don’t have. Segment 2: Parents of 3-13 years old children Another segment of their target market would be parents of usually younger children, between 3-13 years old.These parents want to get a cute haircut for their children. They require fast service for good price. They expect to bring their kids, get the hair cut done in 5 minutes, and leave. Children don’t like waiting. They require action or entertainment otherwise they will get bored and they will start crying or misbehave. What the parents are looking for is a nice hairdresser who will talk to the child, or who will give them a toy to play while she/he will be working on the child’s haircut. By this both the hairdresser and the parent will avoid stress from having to make the child calmer when he/she doesn’t want to get haircut.Going to hairdresser with a child should be from now a pleasant situation where a parent can relax with a cup of coffee and magazine in the hands, and doesn’t have to feel any negative feelings, inconvenience, or stress. Regarding necessity of getting a haircut, little boys usually need it once in a month or two, girl from two months to a year depending on the haircut. Estimate of market size: 33. 5 million (25 million for US only) Support requirements: Company’s priorities a re to be fast and convenient for an affordable price which will catch the attention of many parents.Hairdressers are very talkative and nice so children will not feel afraid of getting a haircut with them. Supercuts’ staff is trying to build loyalty with their little customers so when they grow up they continue using their services. Positioning Statement: â€Å"With us you can tranquilly drink your cup of coffee while we will be taking care of your child. † How to reach the segment: * TV commercials, advertisements in magazines * Billboards on freeways, in malls * Advertisements directly to mail box Free haircut events for children at elementary and middle schools, sporting ; extracurricular events while having parents present * Reference rewards Price sensitivity: Parents appreciate the convenience of having a stress-free salon visit with their child more than possibly higher prices. On the other hand, Supercuts still must consider the families’ lower or middle class background. Segment 3: Busy parents Third segment would be mothers or fathers with children requiring a lot of attention, especially employed parents for who time is money and who have to take care of their children at the same time, no matter if it is the man or oman taking care. They need to find few minutes in their busy schedule and get a new haircut for themselves. More than for complicated designs, they are looking for an easy haircut. At the same time, they still want to look chic. Estimate of market size: 29 million (23. 5 million for US only) Support requirements: Supercuts’ benefits are an easy access, parking, and the salon’s proximity to other big stores or supermarkets like Wal-Mart and Target. Customers can get their fast haircuts and do household shopping at once.From another point of view, Supercuts are known for staying on top of hairstyle trends, therefore the popularity of these salons increased by the interest of customers who would like to l ook fashionable. Keeping up with the changing trends is essential to the company. â€Å"We added ‘Supercolor’ quick color services since so many customers are now interested in getting highlights† says Alan Storry, the vice president of  Franchise  Development for Regis Corp. 2 At Supercuts, the staff often offer free samples of hair products which especially a lot of women appreciates. Positioning Statement: â€Å"Look chic in less than 20 minutes. How to reach the segment: * Promotion via email, SMS * Advertisements and discount cards in magazines, newspapers * Billboards on freeways, in malls * Reference rewards Price sensitivity: Lower prices are expected for this segment, but it might differ from family to family. Some families have a lot of children therefore they cannot afford getting expensive haircuts, some families have just one child, so even though the parents can still be really busy, they could pay for their haircut a bit more. Sources: 1 http: //www. wikinvest. com/stock/Regis_(RGS)/Supercuts 2 http://www. bison. com/profile_Supercuts_06012007

Article Summary Example

Article Summary Example Article Summary – Article Example Article Summary According to research studies by a group of economists, there is a close relationship between violence and the use of drugs (Benson 34). The use of drugs has become an international concern because of its effects on crime and violence. Some countries such as Mexico have made efforts to legalize drug trade in order to reduce its overall effects. Drug trade also has a number of implications on the economy. Drug trade has very high volumes of sales but there are minimal profits from such activities. This is because a large number of intermediaries are involved in the business hence reducing profit margins between individual businesses involved in the trade (Bruce 27). When trader can manage to be in business with low profits, they tend to operate by enlarging their bases and expanding business to make more sales. As a result, revenues realized by the respective countries are set to increase and result to economic developments (Bruce 27).Competition also tends to set in b ecause the market has minimum or no barriers to entry hence many people will be attracted to venture in drug trade Opinion polls conducted in the US and Mexico recorded that such countries would be well of if they had legalized the use of drugs. They argue that the legalization process would ensure that the country records high levels of GDP through taxation of the use of drugs. Research shows that if Mexico would legalize the use of drugs, then the country would be able to collect revenues close to what drug cartels collect (Benson 40). Benson, Bruce. Handbook on the Economics of Crime. Cheltenham: Elgar, 2010. pp. 23-145. Article Summary Example Article Summary – Article Example iPhones in a Foreign Market The paper summarizes the article ‘Britain turns its back on Android in favor of iOS’ posted in theTelegraph Media Group Limited by Rhiannon Williams on 7th January 2015. The article shows the expansion of the Apple’s market share in U.K. The article asserts that the market share for Apple’s Smartphone has grown rapidly in the recent years as compared to its competitor, Android (Williams 1). The article states that Apple has recorded its highest market share in Britains smartphone where it accounts for 42.5 % of all smartphone sales in U.K (Williams 1). The growth for Apple market share in foreign markets like Britain relates to its iOS operating system. The article shows how and why Britain consumers opted to buy iPhones instead of Android phones from Google leading to significant growth in iPhone sales (Williams 1).The article quotes a recent research done by Kantar WordPanelCom Tech Research Company that indicated Apple Company ’s sales as of November 2014 to be 23.8 % of smartphones sales in Britain, Germany, France, Italy, and Spain (Williams 1). Indeed, the article recognizes an increase in iPhone sales U.K in the last one year. The article attributes this to the introduction of iPhone 6 and iPhone 6 plus on September 2014 (Williams 1). The increase in brands and devices from different manufacturers allows U.K consumers to analyze different products before purchasing. The quality and features of iPhone 6 and iPhone 6 plus motivated U.K consumers to choose Apple Smartphones that increased Apple market share. The article notes that the introduction of iPhone 6 and iPhone 6 plus expanded Apple’s market shares in other foreign markets like China (Williams 1).Williams, Rhiannon. Britain turns its back on Android in favor of iOS. 7th January 2015. Web. 4th March 2015.

Integrated Marketing Communications (IMC) Essay

Integrated Marketing Communications (IMC) - Essay Example The usages of these social media sites have proved to be both fruitful and dangerous. Adolescents and children have been engaging on social media platforms in a frequent manner, which have shown enhanced communication, technical skills as well as social connection. Popular social media sites such as, MySpace and Facebook, provide multiple opportunities for their users to connect with classmates, friends and other groups with similar interest, on a daily basis. A recent poll has revealed that almost 22 percent of teenagers use their favourite media sites almost 10 times daily. Nearly 50 percent of the teenagers use their mobiles for social media purposes and the number is continuously increasing (Schurgin & Clarke-Pearson, 2011). Therefore, it can be said that a significant part of the current generation’s emotional and social development is influenced by these social media websites (Roper & Shah, 2007). Various downsides have been observed because of large influence of these media sites. Limited self-regulation and peer pressure among adolescents and children have been posing some risk while these users are experimenting and navigating with multiple social media sites (Thomson, MacInnis & Park, 2005). Research has indicated that online expressions result in negative offline behaviours, including clique-forming, bullying as well as sexual experimentation, subsequently leading to privacy issues and cyber bullying. Other issues influencing children related to high usage of social media are sleep deprivation and internet addiction (Karahanna, Agarwal & Angst, 2006). A new phenomenon has been proposed by researchers, which is known as ‘Facebook Depression.’ It is a condition seen to develop in teens and preteens who are spending immense amount of time on numerous social media sites such as, Facebook, Twitter and MySpace and then developing classic depression symptoms. In an adolescent’s life, contact and acceptance by peers and friends is

Aspiration Essay Example | Topics and Well Written Essays - 500 words

Aspiration - Essay Example Aspiration could be consequential and come with the risk of leading to a type of pneumonia known as aspiration pneumonia. Aspiration is generally being identified to be common in some people than others. For example, patients who suffer dysphagia stand a higher risk of being affected with aspiration and on a very regular basis. Dysphagia could pose a risk to patients because it is the difficulty in swallowing and such difficulty commonly leads to misplacement of food or fluid particles. It is also said that the male to female ratio of risk is 2:1 (Medscape, 2012). What this means is that there are more males who are at risk to aspiration than females. It is for this reason that the control of aspiration is an important issue to health practitioners. Symptoms of aspiration are varying and often dependent on the level of risk. Most commonly however, aspiration will be characterized by coughing, choking, fever, chills, leakage of food from mouth, shortness of breath and wet voice after swallowing (University of Wisconsin, 2012) The National Safety Council is quoted as stating that choking is the forth leading cause of unintentional injury death (Medscape, 2012). There are other critical effects that adults and other sufferers of aspiration face. Some of these include a permanent expansion of one’s lungs or trachea (Selius and Subedi, 2008). Once such permanent damages take place, the resorting long term consequence is that there could be the development of dyspahgia, which in its self is a risk factor to getting aspiration. Practitioners often want to use the term conservative management because they have a feeling that aspiration is best treated when taken care of at the initial stage. To this effect, some of the treatments prescribed include the need to place children in upright positions, not putting children in seated position after ninety minues of feeding, raising head of bed to 300,